Marketing Content Systems

Build A Better Website

How To build A Quality SEO Program

Search Engine Optimization Techniques

What is Marketing Content Systems?

Website Content Workflow
Search Engine Marketing (SEM) Relies On Quality Content

1. Content Writing The text, images, videos, podcasts, and all other content that make your pages are the foundation of SEO and SEM. Sure, more is better, but when you are getting started less content that is authentic is better than more content that is not articulating your benefits and features. When you are creating content, use current research to build in key words and phrase that are commonly use to find products like yours in searches performed at Google and Bing.

2. Content Architecture
How you name your files and how you link to other sites will help search engine bots determine what you are offering to your web site visitors. Be sure to use naming conventions that describe what you are offering.

3. Content Distribution
The first phase of any web site marketing effort is establishing a site with a domain that you own. The second phase is building content in sites which have more visitor traffic than you. For example, YouTube, Vimeo, Facebook, G+. Be creative and place your content in sites or communities that have the potential to be a buyer of your services.

How To Manage Your Web Reputation

Reputation management is mission critical to every online businesses.

The search engines can be your friend or foe. A smart internet marketing plan includes actively managing your online reputation to ensure perceptions of your services and products remain beneficial to your efforts. Search engines are user friendly; people know how to use them. Pew Research Center reports that over 90% of users find what they are looking for when using a search engine. Without managing the content that creates your online reputation, you are trampling the protection of your most valuable asset.

Our expertise and technology makes managing your reputation seamless with marketing your products and services. We use several approaches to protect your reputation in our verified reputation management strategy.

1. Analyze negative and positive exposure We comb the search engines to locate all your data to gain a composite picture of your web presence. We can also help you minimize negative posts in search engines.

2. Strategic planning and implementation
After identifying the existing perceptions about you, we work with you to create a proven strategy to accomplish your ideal perceptions on the web.

Ongoing reputation management Once your strategy is in place our services constantly review Internet content that is generating perceptions about your business.

Managing your online reputation requires a comprehensive approach. You want to make sure that positive feedback is boosted and negative posts or reviews are suppressed. The content you are using must be Search Engine Optimized (SEO) to provide you with the best traction possible in search engines. To satisfy the appetite of savvy users, your content must include media: video, podcasts, and/or moving content. When your reputation strategy contains this content approach you are increasing the visibility of your brand. We make it easy for you since our best in class services provide these services and much more.

The biggest increase in Internet users is mobile computing, which is done on devices like cell phones and ipads. Make sure that all of your content includes this distribution and viewing ability, otherwise you are locked out an increasing market of potential customers. gine Marketing.

Video Marketing Examples