Marketing Content Systems

Website Mistakes To Avoid

Avoid These Mistakes To Produce Organic Search Results

Do people use the web to go shopping?
Research says they do.

Common Website Building Mistakes

#1 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)

#2 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015)

#3 Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015)

#4 Sales during the 2016 holiday season on Amazon amounted to almost 40 percent of online spending (Slice Intelligence, 2016).

#5 Mobile devices accounted for 31 percent of holiday sales, and the desktop generated 69 percent. (Adobe, 2016).

#6 Almost 70% of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (RichRevelance, 2016)

#7 Online product reviews on in-store shopping in a new report called the ROBO economy: How reading reviews impacts offline sales. For every $1 online influenced by reviews, offline impact at least $4. (MarketingLand).

What Are Free Web Master Tools?

If you want to improve your search rankings, you have to keep up with the new tools and techniques.

One big mistake that many Web Masters make is forgetting to use the free Google tools, which are designed specifically to improve your web site in the organic search engine rankings.

How you build your content is the key to telling Google what your business provides to the world and local community. That is the beauty of content marketing.

Google Web Master, aka Search Console, has always helped web site owners manage their site, according to what Google needs to know, in order to fully index the site or blog content.

Google continues updating their web tools with improved methods that are derived from revised processes that drive search engine results.

The Structured Data tool is a fairly new addition to the Search Console.

Structured Data, aka HTML 5 tag, is a piece of code you insert into your web page that tells Google, in Google language, what you are providing on your site.

Who Can Use This Updated Method?

Anyone can use structured data on their web site or blog.

The learning curve on implementing structured data is steep, but when you stick with it, you will see big payoffs in your search engine rankings over time.

What Does Structured Data Accomplish On Your Web Site?

This piece of code, which makes structured data specific to your web page, means it is faster and easier for Google to interpret your content. That code uses key data that complies with and assembles perfectly into Google index files, which are then displayed as search engine results.

If you don't know already, Google is a set of top-notch databases, which, I think, are a form of artificial intelligence.

Using structured data, you make a piece of code that is referred to as a 'rich snippet' and it tells Google, in accepted code, how to place your content, into their files, using very specific key terms.

Bing also provides a set of tools for Web Masters. Be sure to use those to optimize your site in Bing Search results.

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